Headshot of Tom Giles

Tom Giles

Tom features in the new Domino’s commercial JOMO.

Domino’s Pizza UK has subverted the fear of missing out (AKA fomo) with a new sensation it’s calling ‘Jomo’, the joy of missing out — all for a new ad campaign.

Working with VCCP, the brand has created a campaign to highlight the benefits of a comfortable night in with a Domino’s Pizza over a frantic night on the town.

Simon Bird, of Inbetweeners fame, spells out the comic moments that can arise from bad ones.